Pepsi and Lay’s to return to French Carrefour grocery stores after Pepsi deal

Pepsi. 7 up. Doritos. Cheetos. Lai’s. Lipton ice tea.

These are some of PepsiCo’s products back on the shelves of one of the world’s largest grocery chains following a deal with French Carrefour stores.

The food dispute lasted about three months after Carrefour – a France-based grocer with 12,000 stores worldwide – Announcing that PepsiCo products will be removed from shelves more than price increases. Shops in countries including France, Italy, Belgium and Spain have reportedly been affected by the dispute, as Europeans continue to struggle with high food prices.

Alexandre de Palmas, executive director of Carrefour France, said: “It’s great to see friends I haven’t seen for a long time.” release Wednesday X, next to a photo of him holding a bottle of Pepsi.

“Pepsi products are back on our shelves,” Carrefour said in a statement. According to French media reports. “As we had hoped, and for the benefit of our customers, we have reached an agreement.”

wall street journal report Despite the deal in France, negotiations for PepsiCo’s products in four other countries continue. Carrefour did not immediately respond to a request for comment from The Washington Post earlier Thursday.

PepsiCo France said in a statement, “We are delighted to have reached an agreement and delighted that our products are back on Carrefour’s shelves for people to enjoy again.”

The dispute between the two companies became public in early January, when Carrefour began displaying banners in its stores explaining that it would “no longer” sell Pepsi products “due to unacceptable price increases”, adding: “We are concerned about the We apologize for any inconvenience this may cause.”

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PepsiCo spokesperson told the post At the time the company “has been in discussions with Carrefour for several months and we continue to work in good faith to ensure our products are available.”

Carrefour’s move comes as French food prices rose 7% year-on-year in December. According to data from the French Statistics Office, the year-on-year growth rate in March this year was 1.7%. national institute of statistics and economics –A significant decrease from the high of 15.9% in March 2023.

Randall Sargent, a partner in the retail and consumer products group at marketing consultancy Oliver Wyman, told The Washington Post in January that the strategy of withdrawing all products from a brand was not uncommon in Europe . “While consumers remain very loyal to certain national brands, when they are pulled from the shelves it is less disruptive because they have become accustomed to it and prefer to switch to private labels in many categories,” she explain.

According to the strategic plan released in 2022, Carrefour is expected to develop its own brands. The company aims to have its private brands account for 40% of food sales by 2026, up from 33% in 2022.PepsiCo’s business in Europe accounts for about 14%, and its global revenue is about $9 billion, according to the Wall Street Journal report.

Jaclyn Peiser contributed to this report.

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By Ali Raza

I am a dedicated and skilled News Content Writer with a passion for delivering accurate and engaging stories to a diverse audience. With a solid background in journalism and a keen eye for detail, I bring a commitment to excellence and a deep understanding of the evolving media landscape.

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